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Invicomm is now Stoneway
Read why
Invicomm is now Stoneway
Read why
Invicomm is now Stoneway
Read why
Invicomm is now Stoneway
Read why
Invicomm is now Stoneway
Read why
Invicomm is now Stoneway
Read why
Invicomm is now Stoneway
Read why
Invicomm is now Stoneway
Read why
Invicomm is now Stoneway
Read why
Invicomm is now Stoneway
Read why
Invicomm is now Stoneway
Read why
Invicomm is now Stoneway
Read why

Challenge Accepted

We partner with organisations to build resilient brands and enduring relationships with the audiences that matter in a challenging world. 

WORKSTREAMS

Challenges don’t warn you.
We get you challenge-ready.

06

Culture

Business challenge

Internal culture underpins your external brand. When teams are misaligned, values feel hollow and belonging weakens, the consequences are visible and you can end up with a brand that fails to deliver on its promise. Without a strong internal culture, growth stagnates and reputation suffers.

What we do

We build the internal communications frameworks, narratives and platforms that align teams, attract better talent and turn employees into active brand ambassadors. We connect culture to commercial performance helping organisations build belonging that drives revenue.

Outperformance from teams aligned by a clearly communicated purpose

Advisory

— Culture communications strategy
— Employer brand & EVP development
— Internal narrative & messaging frameworks

Activation

— Internal communications platforms & campaigns
— Employee ambassador programmes
— Film & motion (culture storytelling)
— Digital platforms & tools
— Campaign assets & brand collateral

07

Engagement

Business challenge

Visibility is not automatic. Organisations that win are those that show up consistently, communicate with clarity and build meaningful relationships across multiple touchpoints. Presence creates awareness and awareness drives preference.

What we do

We build and maintain those relationships that matter across digital, media and public policy channels. Through integrated engagement programmes we create platforms that expand influence, grow audiences and build sustained engagement with key stakeholders.

Seen, heard and felt - communication that's truly alive

Advisory

— Content strategy & thought leadership
— Public policy
— Campaign development
— Digital media strategy
— Media & stakeholder engagement

Activation

— Digital brand playbook
— Campaign assets
— Film & motion
— Social media management
— Data & analytics

08

Leadership

Business challenge

Stakeholders look to leadership for clarity, confidence and vision. When leaders lack visibility, positioning or are not prepared to communicate with authority and belief, the absence of a strong leadership voice creates a vacuum that erodes trust and slows down momentum.

What we do

We help senior leaders define their narrative, sharpen their communication and raise their visibility, so they can lead with conviction and inspire confidence across all stakeholders. We do this through personal branding, thought leadership and PR..

Position leaders as voices of authority

Advisory

— Personal branding
— Strategic counsel
— Media & stakeholder engagement
— Reputation management

Activation

— Thought leadership content & PR
— Leadership presentations & keynotes (Media training)
— Film & motion (leadership storytelling)
— Digital platforms & social presence
— Campaign assets & brand collateral
— PR campaign and roadshow planning

09

Reputation

Business challenge
Reputation is built over years but can quickly erode without careful stewardship. Organisations must actively manage stakeholder expectations, demonstrate responsibility and maintain trust.

What we do
We regularly monitor, assess and manage stakeholder perceptions, in particular the vulnerability to losing trust and goodwill in the event of significant business challenges. This enables us to pre-empt scenarios where reputational harm can prove existential.

Monitor and manage stakeholder perceptions of trust

Advisory

— Strategic counsel
— Reputation management
— Sustainability communications
— Media & stakeholder engagement
— Public policy
— Brand strategy

Activation

— Reporting & disclosure
— Campaign assets
— Film & motion
— Digital platforms
— Data & analytics

10

Crisis

Business challenge
When a crisis strikes, organisations must respond rapidly and decisively. Clear communication and credible leadership are critical to protecting reputation and restoring confidence.

What we do
We support leadership teams in mitigating and managing damaging and potentially existential situations. We work with organisations to identify the key risks and shape response strategies, simulate scenarios and ensure leadership teams are prepared to respond with agility and authority. We are also well placed to support where these scenarios have not been planned for and crisis become reality.

Prepare for and mitigate impact of crises

Advisory

— Strategic counsel
— Risk and scenario audit
— Reputation management
— Media & stakeholder engagement
— Public policy

Activation

— Crisis messaging toolkits
— Leadership briefings & presentations
— Digital platforms
— Film & motion (rapid response messaging)
— Data & analytics

people

Our team is dedicated to solving challenges

Simon Lake

Chair

Edith Mahabo

Non-Executive Director 

Sophie-Marie Steenkamp

Partner

Mark Garraway

Partner

Dan Budgen

Partner, Client Success

Danny Somoza

Partner, Creative

MJ Steyn-Skinner

Head of Finance & Operations

Kim Looringh van Beeck

Senior Director

Nada Zbirek

Marketing Director

Lieze Prins

Senior Client Manager

Plamena Ivanova

Senior Client Manager

Samkelo Mkhwanazi

Client Executive

Stuart Lewis

Production Manager

Alex Cannon

Senior Digital & Brand Designer

Larissa Bekker

Senior Brand & Motion Designer

Katriina Cooper

Senior Brand Strategist

Paul Searle

Print Manager

Deward Serfontein

Investor Relations Consultant

Julian Gorham

Copywriter & Strategist

Clare Bennett

Digital Strategy Consultant

Kyle Knight

Technical Lead

Ashleigh Second

Lead developer

Liz Wolfe

HR Director